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Marketing Coordinator

new york, New York

Marketing Coordinator

Our Company
  • Leading luxury French brand with an established vision, concept and quality of product and people.  With a strong global presence with stores all over the world, and in over 100+ points of distribution and sale, we are looking to expand our team as we continue to grow and expand our business and brand equity.

Position Overview:
  • The Marketing Coordinator is a key member of the organization and helps drive the business, build brand awareness and equity, and expand our customer base..  This person will collaborate cross-functionally with various teams within the organization.
  • The Marketing Coordinator is responsible for developing and executing marketing plans in the U.S supporting  the brand global initiatives as well as local promotions and activations.

Essential Responsibilities and Operations:
  • Develop and manage the implementation of all marketing plans including commercial promotions, influencers programs and product launches, and all other marketing initiatives
  • Budget and monitor annual marketing plans
  • Identify new opportunities to drive business in stores and online and drive customer acquisitions.
  • Collaborate with key stakeholders and departments in order to create and maintain an integrated marketing and promotional calendar
  • Create and maintain partnerships with key stakeholders including malls, merchants, outside agencies, tastemakers, and influencers
  • Build strategic partnerships to build brand equity
  • Organize events in partnership with the PR team
  • Collaborate closely with Retail/Store Teams, Operations, Communication, Visual Merchandising, Digital and headquarters in order to identify best strategies and lead fully integrated brand campaigns and initiatives
  • Collect all historical and current data from +past campaigns in order to identify key metrics and analysis and provide recaps on all initiatives; including identifying specific ROI KPIs and benchmarks for success
  • Work with the team to manage and create all company and marketing/PR related collateral, branded materials, content, and campaigns

Desired Skills and Experience:
  • 2 years of marketing experience (fashion/retail a preferred)
  • Bachelor’s degree in marketing, communications or similarly related field.
  • Proficiency with multiple computer programs and social media platforms, including office, Adobe, etc.
  • Strong verbal and written communication skills, with an ability to effectively communicate ideas and pitch via multiple channels (phone, e-mail, Skype, in person, etc.)
  • Strong attention to detail, with proven track record to plan, organize, set expectations/priorities, and multi-task in a dynamic and fast-paced environment
  • Excellent interpersonal skills, with a proven ability to work well and collaborate with others, and maintain a positive work environment
  • Proven track record of driving results, utilize resources, create short and long term solutions, and take initiative to manage results within a timely manner
  • Strong work ethic and creative skills
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